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20121201
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ABC
Dec 28, 2012 11:35pm PST
brands, we throw a blindfold on him, and -- >> another pilzner. another river horse. another goose highland. >> reporter: yes. the trick is to assign an image to each brand. so for modelo, he pictures a special sexy model. how about the dirty bastard ale? >> i just thought of the rapper ol dirty bastard. >> reporter: but here's where the story goes beyond party tricks. two weeks after the memory championship and in honor of his late grandmother, this avid climber set out to conquer mount everest. acclimating in base camp for over a month, he was able to focus on his memory workouts like never before, and despite the low oxygen, the results amazed him. >> my times for memorizing a deck of cards went through the roof. since all those numbers and cards represent these images of people i know. >> reporter: after he climbs past the body of a fallen mountaineer into the death zone, when his oxygen mask froze 300 feet from the summit and his body wouldn't go on, he says those intense memories kept him alive. >> i could feel like i was in the living room back home in miami where i was from
Search Results 0 to 2 of about 3 (some duplicates have been removed)